Curry partners with Bitcoin and Crypto exchange FTX
Bitcoin and crypto exchange FTX announced on Tuesday that they had struck a long-term deal with three-time NBA Champion, Stephen Curry, in an ambassador and equity deal in which Curry would become a global ambassador for the exchange while also receiving an equity stake in the company.
As part of the deal between the two sides, FTX will be partnering with Curry, and his wife, Ayesha Curry’s charitable foundation, Eat.Learn.Play, on charitable initiatives.
"I'm excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users," said Curry. "FTX is likeminded when it comes to giving back to the community in meaningful ways and I can't wait to see what we can achieve together."
Curry is not the only superstar to create an ambassador relationship with the crypto exchange as NFL quarterback, Tom Brady, and supermodel, Gisele Bundchen, partnered with FTX in late June. Prior to the announcement of Curry’s FTX deal, the sharpshooter put out a tweet asking for advice as he’s “Just getting started in the crypto game”, to which Brady responded to. It seems as though the ambassadors are already doing what they signed up to do, which is to bring awareness to the FTX platform.
Aside from recently investing in a Bored Ape Yacht Club NFT, this is Curry’s first foray into the Crypto space.
FTX CEO Sam Bankman-Fried spoke on the Curry partnership.
"After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX," Bankman-Fried said "His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly align with FTX's core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world."